Project:

Squeaky Pops

Client:

Taylor Llewellyn

Year:

2015

Client Approved:

DEPT:

BRANDING
STRATEGY
PACKAGING
DIGITAL
PRINT
PRODUCT
WRITING
ILLUSTRATION
LETTERING
SELF-PROMO
MISC.
BANANAS

Entrepreneur Taylor Llewellyn could not imagine feeding his new son, Baker, the artificial, sugary popsicles that dominate grocery store shelves, so he decided to create a healthier ice pop, with Baker (aka Squeaky) as his chief taste-tester. Embodying imagination, creativity, and the nostalgia of hot summer days, we developed the character of Squeaky to champion the brand and appeal to parents and kids alike.

Vol. 1COURAGE, VIGOR,
CHARACTER, OOMPH

Ch. 1A Brief Introduction
Ch. 2Connecting the Dots
Ch. 3Nose to Tail
Ch. 4Bibliography

Vol. 2NO-NONSENSE NONSENSE

Ch. 1Once Upon a Brand
Ch. 2The Science of Storytelling
Ch. 3Build a Boat, Get the Girl,
See the Future

Vol. 3PERIODIC TABLE OF PROJECTS

... AND MANY MORE!

Vol. 4CATALOG OF CO-CREATORS

Ch. 1Pioneering Free Radicals

Vol. 5THE MERCHANTILE

Ch. 1Novelties and Self-Amusements

Vol. 6INSPIRATION & ITERATION

Ch. 1A Collectors Catalog

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