Entrepreneur Taylor Llewellyn could not imagine feeding his new son, Baker, the artificial, sugary popsicles that dominate grocery store shelves, so he decided to create a healthier ice pop, with Baker (aka Squeaky) as his chief taste-tester. Embodying imagination, creativity, and the nostalgia of hot summer days, we developed the character of Squeaky to champion the brand and appeal to parents and kids alike.
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